What Exactly Is A Private Label Food Manufacturer?

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Private Label Foods , often known as contract manufacturing, is a simple and cost-effective method of bringing quality and innovative items to market while maintaining the loyalty of your brand.

How to Make Your Private Labelfooda Success

Without a doubt, private label is popular. "Consumer approval of store brands is at an all-time high and is expected to rise further," says Jim Wisner, president of Wisner Marketing Group in Libertyville, Illinois. "How well merchants execute determines whether sales growth keeps pace with customer acceptability." In other words, you now have a captive audience; now go amaze them with your own-brand stuff. Here are nine smart strategies for ensuring the success of your product.

Marketing strategist for retailers

Never, ever give up quality for a lower price. Retailers are typically preoccupied with delivering a low price over quality, but your product should be just as excellent as, if not better than, a national name. The sole exception is when a product is explicitly positioned as a value offering and clients recognize that it is a low-priced item. However, when it comes to anything you're happy to put your name on, never put money ahead of quality.

Balance the brand and product names. Make your brand name and logo visible, but not dominant, on supplements. The item's true name, purpose, and benefit should take precedence; additionally, specify whether it's a capsule or pill, and mention the dose.

Don't be too quick to dismiss. Price margins in HABA are substantially bigger than in other categories—typically 30 percent to 35 percent—and there's a narrow line between pricing your label too high and too low. If a national brand costs $10 and yours only $5, people will question the quality of your goods. Customers may believe there isn't enough of a reduction if your price is too similar to that of the name brand.

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