What Are Private Label Products?
The majority of retailers, both online and offline obtain their merchandise from suppliers. There aren't many companies that produce and sell their products directly to customers. That sales channel method is becoming more prevalent, but it is still uncommon. A private label product is one that is manufactured by a third party but sold under the retailer's own brand name just like many private label food manufacturers California . Everything about the product or items is in the retailer's control. This includes the product's specifications, packaging, and everything else. The retailer receives the private label products and sells them. They are the company's "own brand" items in the eyes of the public. Both branded and private label lines are available in most consumer product categories. Private labeling is a choice available to both online and brick-and-mortar shops. It's when a merchant has lines made for them to sell under their own name and