Sutter Buttes Olive Oil Co

Private Label Foods , often known as contract manufacturing, is a simple and cost-effective method of bringing quality and innovative items to market while maintaining the loyalty of your brand. How to Make Your Private Labelfooda Success Without a doubt, private label is popular. "Consumer approval of store brands is at an all-time high and is expected to rise further," says Jim Wisner, president of Wisner Marketing Group in Libertyville, Illinois. "How well merchants execute determines whether sales growth keeps pace with customer acceptability." In other words, you now have a captive audience; now go amaze them with your own-brand stuff. Here are nine smart strategies for ensuring the success of your product. Marketing strategist for retailers Never, ever give up quality for a lower price. Retailers are typically preoccupied with delivering a low price over quality, but your product should be just as excellent as, if not better than, a national name. The...

Retail enterprises launching their lines of private label items frequently face an uphill battle: they rely on other manufacturers for their products and must compete with large brands. While "generic" brands used to be associated with substandard quality, this is no longer the case. Private label products are giving large names a run for their money on shop shelves, but only if they are properly positioned. Here are five successful strategies for merchants looking to launch a private label product line. 1.        Satisfy a Specific Market Need Private labels thrive when they deliver something new and unusual to the market. In other words, merchants should examine the top national brands in the same sector to determine whether there is an unmet demand in that market. If so, this might be your passport to success. Private-label goods like private label sauce manufacturers that have expanded into organic and gluten-free markets are two examples. Whil...